What is meant by “link popularity” can get much more complex, which is discussed further in this article. Why? Because the engines don’t want “artificially created” (or useless) links, so there are no easy ways to build link popularity. Because building link popularity is one of the most difficult and time consuming aspects of search engine marketing, we decided to join forces with each other and with other search engine optimizers to create a list of legitimate ways you can build link popularity for your site. This is just like one way link building. To write this article, we went to professional search engine optimizers for their ideas.
If the link is particularly important to you, call them personally or write them a letter or send a fax to show them you’re serious. Not everyone will, especially sites that are extremely competitive with you. Ask permission to link to their site. This is also just like link building membership. Search for sites that rank high for search terms that are important to you, then look through the search results for sites that do not compete with you.
A reciprocal link with Yahoo is even more beneficial. Does it help? I don’t know. Find as many themed directories to submit to as possible. Same deal with your friends.
In my Vault, I list about 80 search resources. Remember to give your very best to your fellow Webmasters as these relationships are win/win. But what if they don’t have a links program in place? Here’s one way to get yourself linked from these choice sites. Write a testimonial for a product or service that you particularly like in your topic area.
Be sure you get the bio with an additional link to your homepage as well. Sometimes this can be similar to one way link building to many people. If you have good content on your site, people will want to link to you to provide their visitors useful information.